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“Yes, lots of our customers ask us for that…”
I dropped off my car for a service this morning. It would have been really convenient if I could have taken the car to the service outlet last night, and posted the keys through the letter box – as I...
View ArticleMulti-language customer feedback analysis: the right way to do sentiment and...
This article by Lasse Lumiaho of Etuma caught my attention last week: http://www.etuma.com/multi-language-customer-feedback-analysis-the-right-way-to-do-sentiment-and-topic-detection/ Mr Lumiaho is...
View ArticleIs a B2B customer feedback programme necessary?
A recent article in the McKinsey Quarterly highlights the gap between the messages that suppliers are offering to their business customers and what these customers really want to know. It seems that...
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